Advisory board

HOW advisory board comprises leaders from various fields of hospitality, bringing a wealth of experience and insight to our organization. Their strategic advice and support make them HOW partners and remain conference at the forefront of innovation and excellence.

Aleksandar Vasilijevic

General Manager at Belgrade Hilton Hotel

Antonia Urlić

Executive Director at Association of Croatian Unique Hotels Impresia

Boris Simm

Group Vice President Operations and Member of the Executive Board at Ruby Hotels

David Taylor

Chief Executive Officer & President of the Management Board at Adriatic Luxury Hotels

Gorjan Lazarov

Chief Executive Officer at Orea Hotels & Resorts

Liutauras Vaitkevicius

Managing Director at The Zetter

Nikola Avram

Founder and Chief Executive Officer at Alpha Hotel Management & Valdarke

Pawel Lewtak

Vice President, National Delegate Central Europe at European Hotel Managers Association

Sandi Kovacevic

General Manager at CUBO Group

Srdjan Milekovic

Owner and Managing Director at Risum

Yvonne Tesch

Group Director at Falkensteiner Michaeler Tourism Group

Speakers

Aleksandar Vasilijevic

General Manager at Belgrade Hilton Hotel

Ana Marija Lesica

Student at University of Rijeka

Ana Potocki

Specialist at Alca Zagreb

Ana Rajak

Director of Hotel Operations at Novi Hotel & Residences

Andrea Skerlj

Event Director at HESA Group

Testimonials

„The program was very well executed. A lot of effort has gone into it very clearly. You have a very good lineup of speakers.“

Regional Vice President - Openings & Transitions at Hyatt Emea

„HOW Festival every year brings something new. It is incredible how HOW Festival became a must-be-there“

Josipa Jutt Ferlan

CEO at Zagreb City Hotels

„HOW Festival is being a really good way to get the industry back together again. The collection of delegates is great, very experienced and there is a lot to learn.“

CEO & President of the Management Board at Adriatic Luxury Hotels

„I think it is really fantastic that the professionals in the region have an opportunity to interact with each other and discuss what is happening in our industry at the moment.“

Srdjan Milenković

Managing Partner at Risum Consulting

„Great opportunity to both gain and give insights, from different people across the board withing the industry and looking how to together we can take ideas and innovations from each other and progress the hotel industry.“

Hotel Manager at Zetter Hotel Group

„Think the event has great topics, which is super relevant for nowadays but also for the future and I’ll be super exicited to be back next year hopefully.“

Group Vice President Operations and Member of the Executive Board at Ruby Hotels